ARCHIVE: MLB ALL-STAR GAME
2024 | Texas Rangers
As with all of our programs we did a deep dive into all things Texas and Rangers. Leather stitching, cowboy boots, letterpress grit, braided rope, barbecue, old west lettering, vibrant reds and dusty tans. The logo became a symbol celebrating the rich culture and history of Texas that’s both raw and refined. This extended to the greater package of art filled with “papel picado” borders, letterpress typography, paisley textures, and a pattern inspired by BBQ tray liners. Our favorite part of this All-Star Week experience was the hat and bandana bars at the pregame party, where attendees could customize their own gear on the spot and wear them at the game.
Final Score: National League 3 | American League 2
Attendance: 47,159
2023 | Seattle Mariners
The system for the 2023 All-Star Game in Seattle was rooted in Pacific Northwest camping culture. We had a blast creating dozens of PNW wilderness patches, a speckled enamel mug pattern, Mount Rainier illustration, and Seattle-themed travel posters. The anchor for this program was an dynamic illustration of Seattle built into distinct layers - water, skyline, forest, mountains, and sky - that could be moved and scaled independently to create compositions of any size and format. For our reality TV lovers, this logo briefly appeared in an episode of Season 4 of Love is Blind when the cast heads to T-Mobile park for a game and Mariner Moose walks past the camera sporting the ASG patch.
Final Score: National League 3 | American League 2
Attendance: 47,159
2022 | Los Angeles Dodgers
For the 2022 All-Star Game in Los Angeles, we wanted to celebrate the glitz and glamour of the golden age of Hollywood. This red-carpet-ready ASG program was filled with Art Deco lettering, high contrast noir player illustrations, movie posters, klieg lights, and palm trees - including Dodger Stadium’s famous Three Sisters. Attendees of evening games at this ballpark in particular are treated to L.A.’s gorgeous “cotton candy” skies, so we made sure to create a few time-specific versions of the master background illustration: golden hour afternoon, cotton candy sunset, and pitch-blue evening.
Final Score: American League 3 | National League 2
Attendance: 52,518
2019 | Cleveland Guardians
The 90th MLB All-Star Game took over one of the biggest rock cities in America - Cleveland, Ohio - home to the Roll & Roll Hall of Fame. For the first time in one of our ASG programs, we created two versions of the primary logo: a standard straight version and a tilted version for power solos (for our Guitar Hero fans). The package of art included drum head logos, fretboard illustrations, and repeat patterns filled with dozen of bespoke ASG logos and wordmarks (some of them being outtakes from early in the design process). To complement all the rock ’n’ roll art, we created custom lettering inspired by our collection of old band tour t-shirts with distressed black and white logos. And naturally, Spotify was shuffling through a few of our favorite Ohio bands while we were hard at work making everything: Black Keys, Nine Inch Nails, Cloud Nothings, and of course Twenty One Pilots, who ended up playing at the event.
Final Score: American League 4 | National League 3
Attendance: 36,747
2018 | Washington Nationals
When the All-Star Game was heading to the nation’s capital in 2018, we had no choice but to celebrate the beautiful architecture and red, white, and blue with all the pomp and circumstance it deserves. We developed a theme art program that bursts at the seams with historic pride, including baseball players carved as marble statues, entablature border art, Capitol Building column patterns, and a large waving flag to top it all off. For the primary logo, we collaborated with Todd Radom to bring this All-Star to life.
Final Score: American League 8 | National League 6
Attendance: 43,843
2017 | Miami Marlins
While we explored a number of avenues while designing this program, we decided that the club itself should be the main subject of celebration since this was the first time in Marlin’s franchise history hosting the All-Star Game festivities.
Final Score: American League 2 | National League 1
Attendance: 37,188
2016 | San Diego Padres
The 2016 All-Star Game in San Diego was developed in tandem with Todd Radom. We created a suite of graphics for stadium and on-field applications including Petco Park steel facade illustrations, Coronado Bay scenery (including sup boarding!), player art, and of course plenty of sunshine and palm trees. We also tied key parts of the program to the naval presence in San Diego with the “Flyover” shooting stars, which was added in the outfield for the event.
Final Score: American League 4 | National League 2
Attendance: 42,386
2015 | Cincinnati Reds
The Cincinnati Reds have the unique distinction of being descendant of the oldest professional baseball club in America. For the 2015 All-Star Game, we dove into a decidedly vintage approach stemming from Mr. Red and the signature handlebar mustaches worn by the original Red Stockings. The identity came together with use of etching illustrations, classic period typography, and an old-school style guide package that fit like a glove at the Great American Ballpark.
Final Score: American League 6 | National League 3
Attendance: 43,656
2014 | Minnesota Twins
The 2014 All-Star Game branding was a result of Todd Radom’s photo research around the ballpark and city of Minneapolis. The custom font was influenced by local urban area typography including Mill Ruins Park, Gold Medal Flour, and Foshay Tower and flowed through all iterations of the wordmarks, secondary marks, and event marks. The additional beige color in the skyline reflected these historic buildings and Target Field’s own facade which uses locally sourced limestone - a point of pride for the ballpark. Of course, Minnesota’s beautiful blue skies and puffy white clouds had to make their way in as well. Containing the entire mark is a shape referencing one of the club’s early logos.
Of note, this was Derek Jeter’s final All-Star Game before his retirement.
Final Score: American League 5 | National League 3
Attendance: 41,048
2013 | New York Mets
When exploring how to best capture the essence of Citi Field in Flushing, Queens, traveling to the stadium like many Mets fans is a must - hop on the subway and get off at the beautiful Mets/Willets Point. Subway platforms throughout New York City are filled with mosaic tile work, and the broad vista of the Manhattan skyline from Citi Field inspired a basis for the program. These become the core influences on the program, inspiring mosaic player art and metro-themed illustrations.
Aside from the physical and geographic influences, the 2013 All-Star Game package was firmly rooted in Mets colors and typography - we created a custom font that captured the look of the Mets unique road lettering. We were even able to incorporate the famous Home Run apple into the ASG and Home Run Derby logos.
Final Score: American League 3 | National League 0
Attendance: 45,186
2012 | Kansas City Royals
Set against the backdrop of Kansas City’s rich baseball heritage, the 2012 All-Star Game paid tribute to the Royals’ iconic “crown and shield” logo and scoreboard. With regal tones of gold and royal blue, the identity captured the elegance of the host Club while incorporating modern elements that reflected the grandeur of a marquee MLB event.
Final Score: National League 8 | American League 0
Attendance: 40,933
2011 | Arizona Diamondbacks
The 2011 All-Star Game logo had all the hallmarks of the Arizona Diamondbacks: a southwestern color palette, custom “snakebite” lettering, Navajo pattern, and a diamond holding shape. But the centerpiece of the mark is Saddleback Mountain, which rises above Chase Field and can be seen from the seats when the ballpark’s roof is opened.
Back when we were developing the program in 2009, we used cutting edge 3D rendering technology - Google Earth - to fast forward two years into the future to the day the game would be taking place, placed our camera in the outfield, and set the time to when the first pitch would be thrown to correctly illustrate how the highlights and shadows of the sunset would look on the mountains.
Final Score: National League 5 | American League 1
Attendance: 47,994
2010 | Los Angeles Angeles
The Angels trademark “Big A” sign and overall identity served as the core thematic inspiration for the 2010 All-Star game in Anaheim. The halo at the top of this 230-foot tall A would blink on and off after an Angel’s win, leading to their victory slogan “Light that baby up!” To support the logo, we created a package of orange grove illustrations to celebrate Orange County and a Los Angeles sunset themed illustration of the ballpark.
Final Score: National League 3 | American League 1
Attendance: 45,408
2009 | St. Louis Cardinals
Some clubs and host cities have built-in themes so powerful that they can’t be ignored. The 630-foot St. Louis arch is the tallest man-made monument in the western hemisphere, which became the natural symbol of this jewel event in America’s heartland.
Final Score: American League 4 | National League 3
Attendance: 46,760
2008 | New York Yankees
To stay true to the New York Yankees refined culture and aesthetics, the 2008 All-Star Game called for a more minimalist and restrained design approach (a night and day difference from our Pittsburgh program). We kept the color palette crisp and classic – Yankees signature Navy paired with red and white accents, and complimented it with a sophisticated serif typeface to anchor the composition.
We also knew we had to include pinstripes and Yankee Stadium’s trademark frieze. 2008 happened to be the original Yankee Stadium’s final season, and the iconic frieze would go on to make its way to over to the new Yankee Stadium, so it was a fitting tribute.
To this day, we still see this logo in the wild on our trips into NYC.
Final Score: American League 4 | National League 3
Attendance: 55,632
2007 | San Francisco Giants
Oracle Park’s proximity to the bay is one of its greatest features, and one that was an obvious inclusion when developing the 2007 All-Star Game look. We knew that fans at the Home Run Derby would be waiting in their kayaks for balls to arch over the wall and down into the water where they could grab them - a Giants baseball tradition.
We used game footage and ballpark diagrams to ensure we illustrated an out-of-the-park home run and NOT a foul ball, something we knew astute fans would be quick to pick up on. The “splash” illustration would go on to become the ubiquitous symbol of this All-Star Game.
The entire logo illustration was then framed in a modular poster system, which we collaborated on with local illustrator Michael Schwabb.
Final Score: American League 5 | National League 4
Attendance: 43,965
2006 | Pittsburgh Pirates
For the 2006 All-Star Game in Pittsburgh, we had the opportunity to collaborate with celebrated local pop artist Burton Morris, who was named the official artist of the event. His vibrant, high-energy illustrations became a key element of the identity system, infusing the overall design with a uniquely Pittsburgh flavor that stood out across all applications.
Final Score: American League 3 | National League 2
Attendance: 38,904
2005 | Detroit Tigers
If you’ve ever been to a Tigers game, you know that walking into the ballpark is a unique part of the game day experience. The grand entrance of Comerica Park—with its towering sculptural tigers and dramatic display of bats—offered great inspiration for the 2005 All-Star Game identity. Anchored by touches of Tigers’ classic Old English lettering, the final design felt unmistakably at home in Detroit.
Final Score: American League 7 | National League 5
Attendance: 41,617
2004 | Houston Astros
The 2004 All-Star in Houston embraced the Texas heat using the Astros warm, nostalgic color palette and took graphical cues from the ballpark’s arched entryway - welcoming fans to MLB’s milestone 75th All-Star Game. The custom typography was a modern take on traditional western slab serifs, which felt right at home in this program. As a fun easter egg, we used the Astro’s headwear mark as the hyphen in All-Star.
Final Score: American League 9 | National League 4
Attendance: 41,886
2003 | Chicago White Sox
When the White Sox hosted the 2003 All-Star Game, we knew their iconic scoreboard had to be the star. Inspired by the famous red and white pinwheels from Comiskey Park’s “exploding scoreboard,” the identity paid tribute to a beloved piece of Chicago baseball history and the showmanship of owner Bill Veeck.
Final Score: American League 7 | National League 6
Attendance: 47,609
2002 | Milwaukee Brewers
For the 2002 All-Star Game in Milwaukee, we had a lot of fun weaving the Brewers’ classic baseball script into the logo. At the time, Miller Park was brand new – just a season old – so we wanted to celebrate the ballpark by stylizing it’s distinctive (and unconventional) fan-shaped retractable roof as a central element of the design and overall program. We also took full advantage of the very rare symmetrical palindrome year, using it throughout the broader identity system. (Next opportunity: 2112)
Final Score: American League 7 | National League 7
Attendance: 41,871
2001 | Seattle Mariners
An All-Star program doesn’t just stop at a primary logo. The overall All-Star Week celebration includes a number of events and experiences that we create logos for, including: All-Star Sunday, Workout Day, Futures Game, Legends & Celebrity Softball Game, and FanFest. For the 2001 All-Star Game in Seattle, we also had the opportunity to design the ticket package, which incorporated a ton of metallic silver ink.
Final Score: American League 4 | National League 1
Attendance: 47,364
2000 | Atlanta Braves
For the 2000 All-Star Game in Atlanta, we continued our trend of highlighting unique aspects of the host ballparks within the logos. The architectural elements and design features of the Braves’ Turner Field inspired a dimensional approach to the identity. We aimed to capture the presence and scale of the ballpark architecture that impressed us during our original site visit.
Final Score: American League 6 | National League 3
Attendance: 51,323
1999 | Boston Red Sox
For the 1999 All-Star Game in Boston, we knew it was essential to showcase Fenway’s iconic Green Monster. It symbolized the power and excitement of All-Star players, where one big swing could electrify the entire crowd. We also illustrated a suite of iconic Boston landmarks to support the program.
Final Score: American League 4 | National League 1
Attendance: 34,187
1998 | Colorado Rockies
At the time, the 1998 All-Star Game in Colorado was the first event logo to ever be conceived fully in 3D. We rendered out different “viewing angles” of the logo from each of the bases around the stadium, and were even able to pull off an animation flying through the logo. And this was all done on 27-year-old software.
At this point our style guides were about 15 pages in a wire-bound book covering various print and apparel applications.
Final Score: American League 13 | National League 8
Attendance: 51,267
1996 | Philadelphia Phillies
By 1996, for the All-Star Game in Philadelphia we were able to graduate from floppy disks and upgrade to compact disks to deliver the art (CDs for you young folks). The Philly program was our first properly printed and bound style guide and included a CD containing the full collection of All-Star theme art. As available disk space grew, so did our ever-expanding package of deliverables.
Final Score: National League 6 | American League 0
Attendance: 62,670
1995 | Texas Rangers
The 1995 All-Star Game in Texas was a game changer in delivering a variety of All-Star art to MLB partners. With no other league examples to look to, we here at Fanbrandz invented a mini “Style Guide” of elements distributed via printed sheets and floppy disks all contained within a pocket folder. Back then, a floppy disk was able to hold just over a megabyte of data, barely enough room to hold a single PDF from one of our modern ASG programs.
Final Score: National League 3 | American League 2
Attendance: 50,920
1994 | Pittsburgh Pirates
The 1994 All-Star Game in Pittsburgh marked a turning point in our program offerings with the introduction of graphic player illustrations and custom lettering as a core part of the identity system, setting the visual tone for all supporting print materials that followed.
Final Score: National League 8 | American League 7
Attendance: 59,568
1993 | Baltimore Orioles
The 1993 All-Star Game in Baltimore was our first fully digital package of art. We created an extensive suite of printed materials including tickets, credentials, pocket folders, brochures, and more – all produced on our brand-new cutting-edge Macintosh LC II, a game changer for our studio at the time.
Final Score: American League 9 | National League 3
Attendance: 48,147
1992 | San Diego Padres
The 1992 All-Star Game in San Diego was our very first step into professional sports branding. This was the first AND last All-Star logo we created for MLB the old fashioned way – using T-squares, french curves, rapidographs, and rubylith, the hands-on analog era tools of the graphic design trade.
Final Score: American League 13 | National League 6
Attendance: 59,372
