2025 | Dodgers vs. Blue Jays

Final Score: Los Angeles Dodgers (NL) 4 | Toronto Blue Jays (AL) 3

A Postseason for the history books, a World Series for the ages.

The 2025 World Series was truly something special. From numerous record-setting Postseason moments to back-to-back Dodgers wins, and all the highs and lows in between, it was a series that will be talked about and remembered for decades.

Working with our partners at MLB, we wanted to reinvent and refresh the World Series – not just what it looks like, but the emotions it elicits, the memories it brings back, and celebrate how it is an event emblematic of all that came before, and all that is to come for America’s pastime. The World Series is the grand finale of the season, the pinnacle of greatness in baseball, and the stage to one of the most exciting sporting events of the year. We started by looking at baseball’s rich and expansive history to inform what the future of MLB’s most prestigious event should look like.

The 2025 Postseason was full of thrilling stand-out-of-your-seat moments from home runs to double plays to walk-offs:

• Another chapter cemented in the Yankees–Red Sox rivalry featuring an astonishing dive into the dugout.

• The Blue Jays Home Run jacket gets the Postseason treatment as George Springer clutches up.

• Cal “Big Dumper” Raleigh gave Seattle reasons to believe as they made it to their first ALCS in over 20 years.

• The Brewers’ Sal Frelick kicked off a highly unexpected double-play against the Dodgers.

• Dodgers Pitcher Yoshinobu Yamamoto dazzles all Postseason, including throwing two complete games.

• Game Three of the World Series goes to extras and ties the longest World Series game by innings before Freddie Freeman walked it off in the 18th.

• Game Seven of the World Series averaged 51.0 million viewers in the U.S., Canada, and Japan, making it the most-watched MLB game in 34 years.

• Shohei Ohtani tying and breaking multiple records, including: tied for most times reaching base, most intentional walks, most strikeouts and home runs, and most home runs by a pitcher.

• The Dodgers go back-to-back in World Series Championships while Dodgers catcher Will Smith 4-ups them, winning his sixth in a row.

The Script

Script lettering connects major league baseball’s great players to its passionate fans across the globe. It has been a visual throughline of America’s pastime since its inception. It was only natural that it was revived and refreshed as the heart of baseball’s most prestigious event. We took inspiration and elements from the previous World Series script logos from 1987 to 2000 and created a bespoke World Series lettering that felt both modern and nostalgic. The script is supported by a beveled variation of Flare Extended, a typeface we created with MLB for use in a Postseason messaging.

The Diamond

The diamond is the symbol of baseball’s grand stage, where fans watch every play with attentive eyes as each pitch & swing can make all the difference. The diamond is also emblematic of the World Series Champions and the precious stones adorning their Championship rings.

The Trophies

The Commissioner’s Trophy: the ultimate symbol of achievement in baseball and one of the most visually distinct awards in professional sports. This bold and graphic key art is an abstract representation of the postseason trophies - iconic symbols of indelible moments in baseball history.