The 2017 NHL Stadium Series brought us to Pittsburgh, the Steel City, where the Philadelphia Phillies faced off against the Penguins. The city's abundance of bridges and yellow steel inspired much of the theme artwork in this program, including the David McCullough Bridge in the primary logo. The steel rivets and industrial shipping themes are seen in both the host city and Philly and supplied fun background patterns and borders.
For the 2016 edition, the event was split between Minnesota and Colorado, so a pair of logos has to be developed that worked in the same system but felt unique to each host area.
In stark contrast to the Winter Classic, which is NHL's retro throw-back event, their new jewel event, the Stadium Series, has an ultra-modern chrome aesthetic.
