Rumors: NBA Hornets New Name 'Pelicans' Captures Louisiana Essence and Presents New Design Challenges

Saints owner Tom Benson and president Dennis Lauscha did a great job embracing the city and fans of New Orleans in 2009 when their team won the Super Bowl. So it is no surprise that since the pair has taken ownership of the New Orleans Hornets, they would revamp the team's brand to better represent the identity of the population and geographical surroundings of Louisiana.

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